Simon is the Founder of UWAI.com, a simple tool to help local businesses reach the world's largest and most affluent tourist market, that of outbound Chinese. Chinese tourists spending more than 3 times your local customers yet is hard for local businesses to engage this segment. UWAI as part Yelp, TripAdvisor, Point of Sale support and a personal translator, all rolled up into a trusted brand for Chinese tourists, reaching them through our apps, websites, channel partners, and social media channels. UWAI is a tourism utility, part of essential new world of digital infrastructure that drives jobs growth nationwide in both city and regional areas alike. UWAI is currently in English, Simplified Chinese and Traditional Chinese. Chinese tourists and their collective spend of USD$261billion when traveling overseas is a market growing at 8% year on year, reaching 135 million in 2016 and projected to reach 224 million by 2024. Globally, international tourism is responsible for 10% of global GPD and 300 million jobs. Launched in South Australia as a world first in August 2017, UWAI is a platform comprising consumer facing apps, business facing engagement tools and sophisticated content distribution and management systems. The goals are to help more Chinese tourists spend more money with more local businesses, driving jobs, exports, local brand sales and education exports. Prior to UWAI, Simon and his Co Founder Andrew Taylor created, grew and exited Juwai.com. Juwai was founded in 2011 and is is the first trusted Chinese brand ever created by westerners in China. Juwai is a global destination marketing platform in the portal segment founded on the promise of opening up the world to Chinese consumers, becoming the generic term in Chinese for Chinese to find international property. They were instrumental in growing a new market from USD$4.5 billion to over USD$52 billion in 6 years. Simon has a BA in Asian Studies from the Australian National University and an MBA from the Queensland University of Technology. He has lived and worked in Asia for almost 20 years in predominantly technology and product roles including Baker McKenzie in Thailand, The University of Queensland, LJ Hooker, The REA Group, Co Founder of Juwai.com and Founder of UWAI. Simon’s has both broad and deep experience in start ups, entrepreneurship, cross border marketplaces and destination marketing strategies. Simon has lived in China, Hong Kong, Macau and Thailand. The experience Simon gained from concept through to growth and ultimate exit, places him as one of the few people with practical on the ground experience in building a global, cross border platform and one of the few people to have been able to “crack China”.