Founder and Managing Director, China Skinny
Mark Tanner
Founder and Managing Director, China Skinny
Mark Tanner is the founder and managing director of Shanghai-based China Skinny. He has provided China market growth strategies and research to over 150 brands across 22 categories including IKEA, IHG, Colgate, Reckitt Benckiser and Tourism Malaysia. His views on Chinese consumers have been quoted by more than 200 international media outlets and he regularly provides commentary in publications such as Bloomberg, Reuters, FT and Forbes where he writes a regular column. Mark was selected by Alibaba to anchor their promotional video introducing Single's Day in 2016. He authors the most read newsletter about marketing to China and is a regular keynote speaker in both China and internationally from Shanghai to Sydney, Barcelona to Beijing, Helsinki to Hong Kong and many places in between.  Prior to moving to China Mark led the world's first unbroken paddle down the River Nile, hunted for Viking treasure in Iceland and cycled solo across Canada mid-winter.